Vote in the First AMA Connect Twitter Poll: Does Your Company Embrace Social Causes?

Last year, even in the depths of the Great Recession, over $1.55 Billion--that's Billion with a B--was spent by corporations on cause marketing. This February 24, the AMA will be hosting a panel discussion, Cause Marketing During Challenging Economic Times at the Hult Inter... At this panel, leading experts on cause marketing Erica Vogelei, Bobbie Carlton, and Joe Waters will explore the ins and outs of cause marketing from both the corporate and the nonprofit standpoints. They'll look at some of the ways that both companies and institutions are coming out ahead in this economy by joining together.

Many of us as marketers want our efforts to support the greater good, while also developing the kinds of innovation in marketing for which cause marketing is known. Some of us might already be at companies that support taking social action, making it that much easier to put forward that next great synergy between a brand and an issue, while others still need to sell social action to a C-suite skeptical of cause marketing's ROI.

What about you? Are you just exploring cause marketing, or has your company long embraced doing well and doing good? Does your company embrace social causes?

Vote in the First AMA Connect Twitter Poll:

Does your company embrace social causes?