Transparency Isn't A Choice

Jennifer Leggio (@mediaphyter on twitter) over at ZDNet had a great post about the Nine worst social media fails of 2009… so far.

From Quiznos to Motrin to Skittles, they all seriously dropped the ball so far this year in social media. What is distinctly different about social media marketing campaigns, compared to traditional marketing, is that everything is out there in the open very everyone to analyze, judge and generally tear apart into little pieces.

In traditional marketing, the public had no clue how many phone calls or sales a campaign drove. Now, while we have no idea exactly what impact it had on the bottom line, it doesn’t take more than a few clicks to see exactly how the public responded and Web traffic changed.

It is just a nice reminder that it is always safe to assume that no matter what we do on the Web, someone is going to find out about it and be able to pick every little piece of it apart. So think twice before you ship off that half-baked social media marketing plan.

Just because you don’t know that your fly is down, doesn’t mean that everyone isn’t staring at you.

Originally posted to: www.commcreative.com/blog