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Nirmal Parikh

Social Media food for thought - Twitter and Facebook

I've compiled together some stats that I've come across from various sources over the past few weeks. Whether you are an expert, someone who's casually involved in or just interested to learn more about social media and especially Facebook and Twitter, you'll certainly find these resourceful.

Facebook - Social Media
- 300+ million active users
- 120+ million login at least once a day
- Fastest growing demographic is age 35+
- 10+ million videos uploaded each month
- 70% of the users are outside the US
- $240m invested by Microsoft
- $200m invested by a Russian private equity company [Digital Sky Technologies]
- API allows 3rd party apps to run within Facebook

Twitter - Social Media
- Microblogging platform [140 characters or less] geared towards answering one question: "What are you doing?"
- Embraced by Dell, Comcast and most recently Best Buy [www.twitter.com/twelpforce]
- API and other 3rd party tools allow access to "tweets" which companies use to monitor "who's" saying "what" and "when"
- 55% of tweets are posted using something other than twitter.com
- 20% of Twitter accounts are inactive [placeholder accounts]
- Most of their user base [62%] is in the US
- Tuesday is the most active [for Tweeting] followed by Wed and Fri
- 150 followers is the magic #
- 94% of accounts have fewer than 100 followers [I have 12 :-)]
- Ashton Kucher now has 3.7m+ followers on Twitter [he was in a race with CNN to reach 1m followers and beat them]. It only took him another 3 months to reach 2m followers]

Tags: facebook, media, social, twitter

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Nirmal Parikh Comment by Nirmal Parikh on October 8, 2009 at 10:32pm
Here's a second helping of Twitter.

http://bit.ly/JOcrm
Nirmal Parikh Comment by Nirmal Parikh on October 7, 2009 at 12:06pm
I am not sure. I believe the 150 is based on average # of followers for all accounts combined. Could also be because 98% of the users follow less than 400 people and 93% follow less than 100. So the sweet spot is between both. I follow 14 :-) What about you? If you follow more, how do you manage to keep track. At one point, I was following 21, but some were tweet-blasting so much that I would only see their updates. The ones that I follow now are fairly lightweight tweeters, enough to make me read what they have to say, although I am not certain about @dharmesh.
Jonathan Kranz Comment by Jonathan Kranz on October 7, 2009 at 11:41am
Thanks for posting this.

Why is 150 followers the magic number for Twitter? What allegedly happens when you cross that threshold?

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