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John Cass rocks the transparency issue
Our own John Cass has pulled together an impressive roster of marketers commenting on a timely and controversial topic: social media transparency. Is it OK for an agency (or other talent) to "ghost" blogs, tweets and other forms of social media connectivity on behalf of brands and/or persons? (Disclaimer: I'm one of the commentators.)
You'll find the full post here: 30+ Diverse Opinions On Social Media Agency Transparency
You'll find the full post here: 30+ Diverse Opinions On Social Media Agency Transparency
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