A free website tool called the eValuator
has been launched by Bartlett Interactive
, a web design and development agency in Concord, MA, to provide businesses with a resource to gauge the health and value of their website. Often times it is difficult for marketing professionals to optimize their business presence online and the eValuator is a simple way to do just that.
By entering your website URL, you will receive a grade based on different indicators such as:
- Google PageRank
- technical errors [e.g. clean URLs, nested tables]
- marketing components [e.g. meta information, press releases, XML sitemap]
Each is weighted separately depending on its level of importance in comparison to the others. To help those who are not familiar with specific terms, each indicator includes a description of what it is, why it is important and ways to improve performance. It is best used as an educational tool, enabling marketing directors to have a better understanding of how to boost website traffic and increase sales.
To enter a website and receive a score, check out the eValuator at www.bartlettinteractive.com/evaluator