It takes time to create content. You need to brainstorm a topic idea, research the topic, write the content, edit it, and publish it. But that’s really only the first part. Once you’ve created content you need to promote it and share it. After all, content is only valuable if target audience members are seeing it. You can’t expect to get a ton of traffic to your new blog post organically or assume that website visitors will browse your site long enough to find your white papers. Obviously the first place that you want to share links to your content is within social media. A social media and content marketing strategy go hand in hand. Social media followers have opted in to receive messages from you. If you publish a new blog post, article, press release, eBook, guide, white paper, etc.- tell your social followers about it! Social media promotion is important, but it doesn’t need to stop there. Here are 5 additional ways to share your content:
In an email newsletter
An email newsletter is still an extremely effective marketing tool as long as it is crafted properly and sent to target audience members that have opted in. It’s a great way to keep a business top of mind. It can sometimes be challenging to figure out what to share in a newsletter. If you’ve recently published a great piece of content, include a brief intro in the body of the email newsletter and include a link so a recipient has the option of clicking on it.
Be active on answer websites
A great way to market yourself or your business online is to share your knowledge in questions forums like Yahoo! Answers or LinkedIn Answers. If you find a question on a topic that you’ve written about, share a link within the answer space.
In your email signature
Think about how many emails you send a day to customers, potential customers, clients, vendors, partners, etc. Many people include a link to their company website in the email signature, but you could use this space to promote your work. Include a link to your most recent blog post and include a call to action that entices your email recipient to click on it.
In the blog comment URL box
Blog commenting is an online marketing technique that helps establish a company figurehead as a thought leader in a particular niche and improves SEO by building backlinks. Many companies make the mistake of only using the homepage within the URL field. Instead, link back to a piece of content that you created that relates to the blog post topic.
Within future content
Unless the topics that you write about are time sensitive, “old” content can still be useful. When you create new content, link back to related content that you’ve previously published that discusses the topic.
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