Are Your Facebook Fans Tweeting Your Email Campaign?

Originally posted on CommCreative.com/blog:

The thing that I’ve seen consistently raise eyebrows when presenting marketing communications strategies to clients is the idea that social media programs do NOT have to live in their own isolated bubble.

“Wait, you mean the intelligence that I gather through my email campaign can be used in my PR/Facebook/Twitter/SEO programs (and visa versa)?!”

Yes.

Each medium does have its own challenges. You can’t treat people the same over email as you would over Facebook. It just doesn’t work. BUT, the information you gather from how your audience best responds to email campaigns to what keywords they search and have alerts set for to what types of blog posts they are most likely to “like” on your Facebook fan page has no boundaries (other than extrapolating to unrelated audiences).

Audience behavior intelligence is universal.

Don’t just collect all that information and stare at it. Use it! Understand the way that your audience behaves on Twitter/Facebook/YouTube/Linkedin/Google so that you can be exactly where they are, in ways that they want to see you while encouraging the behavior that you want them to express (phone calls, link sharing, blog post publishing…).

For a lot of marketers, social media technology itself still seems pretty foreign, but let’s not forget that behind (most) of those Twitter accounts is still another human that has the same basic needs and desires as any other person.

Because when you break it all down, your Twitter followers aren’t all that different from your Facebook fans and your YouTube channel subscribers. They just choose different channels to engage with your brand and the content you produce.

Photo Credit: http://www.flickr.com/photos/wackystuff/ / CC BY-NC 2.0