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An exclusive interview with one of your own...

Over the past week, I conducted an email interview with Rachel Kay, president and founder of a boutique PR agency in southern California. With nearly a decade in public relations experience, she is among the rising stars who "gets" social media and how it benefits her company and her clients.

It's too long to cross-post here, but you can read about her and gain insights into how YOU can use social media in your agencies by visiting my blog at this link about how social media impacts public relations.

Feel free to comment there, or here, or both.

Thanks.

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Comment by Myles Bristowe on February 15, 2009 at 4:14pm
I would agree that not every organization needs to blog. She said, "it’s something I’d like to do eventually", so perhaps she'll jump in at some point down the road.
Comment by Ari Herzog on February 15, 2009 at 12:57pm
No, because every organization does not need to blog. Rachel uses Twitter which you can argue is a micro blog. The fact she receives business leads from her "micro blog" is indicative to me a blog would provide the same.
Comment by Myles Bristowe on December 10, 2008 at 9:27am
Ari,
I was surprised to learn as someone who "gets" social media and public relations, that Rachel does not have a blog of her own. We've found in our PR agency that digital outreach is a very important part of the PR services that our clients demand. At CCA members of our PR team are required to know about blogging and how to generate news releases and updates that will be found as relevant by bloggers. The only way we've found for them to "get it" is to BE bloggers themselves.

Were you surprised too that she hasn't started a blog of her own??

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