If you’re a service provider, your product(s) need to do more than one thing - the assumed thing - for clients or you’ll fall behind the very best competition.
If you’re a software firm, your products need to not just automate a process, but create other “values” also, such as easily produced consumer value or data, for instance.
If you’re a law firm, maybe you not only need to do the usual law-things, but also wrap in business consulting of some…Continue
Added by Stephen Melanson on December 30, 2011 at 9:39am — No Comments
Too many of us are so focused on technology and traditional marketing methods that we forget, nothing exceptional happens without thinking correctly about our businesses and what we offer the market.
Me? I’m tired of hearing about all the new technology. I’m also tired of being told social media is the end-all. It’s not. It’s a tool meant to help drive strategy. If it’s not a good tool to drive YOUR strategy, don’t use it. Same for technology.
So the question…Continue
Added by Stephen Melanson on September 1, 2011 at 1:24pm — No Comments