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All Blog Posts Tagged 'porter' (1)

CMO 2.0 Conversation with Porter Gale, CMO at Virgin America

Porter_Gale I was looking forward to interviewing a marketing executive from the airline industry, and speaking with Virgin America’s CMO Porter Gale was no disappointment.



As usual, we started the conversation by setting some context – in this case we are talking about a new airline which started flying just one and a half years ago, has 28 airplanes, and 1,400 employees.



The motivation for Virgin to start a new airline in the US was driven primarily by the opportunity that… Continue

Added by Francois Gossieaux on May 15, 2009 at 10:32pm — 4 Comments

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