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All Blog Posts Tagged 'gossieaux' (3)

CMO 2.0 Influencer Conversation with Grant McCracken, author of The Chief Culture Officer

grant_mccracken Having known and admired Grant McCracken for a few years, I knew I was in for a intellectual treat with this CMO 2.0 Influencer Conversation. Grant is an academic with a background in anthropology, economics and complexity theory, a blogger and also the author of multiple books, his latest being The Chief Culture Officer, how to create a living, breathing… Continue

Added by Francois Gossieaux on June 18, 2011 at 9:30am — No Comments

CMO 2.0 Influencer Conversation on Tribal Leadership with Dave Logan

Dave_Logan I had another great CMO 2.0 Influencer Conversation with Dave Logan, the co-author of "Tribal Leadership," professor at USC and co-founder and Senior Partner at CultureSync.

Dave started off by talking about the research that he and his colleagues, John King and Halee Fischer-Wright, did over a period of eight years and which led them to uncover five distinct organizational cultures. The context: as you… Continue

Added by Francois Gossieaux on July 27, 2009 at 11:15am — No Comments

CMO 2.0 Conversation with Porter Gale, CMO at Virgin America

Porter_Gale I was looking forward to interviewing a marketing executive from the airline industry, and speaking with Virgin America’s CMO Porter Gale was no disappointment.

As usual, we started the conversation by setting some context – in this case we are talking about a new airline which started flying just one and a half years ago, has 28 airplanes, and 1,400 employees.

The motivation for Virgin to start a new airline in the US was driven primarily by the opportunity that… Continue

Added by Francois Gossieaux on May 15, 2009 at 10:32pm — 4 Comments

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