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Kellie Stacey Meet: The Social Organization

While researching social media metrics over breakfast this morning, I stumbled across The Social Organization; hosted by Rachel, principal and co-founder at The Community Roundtable.

The Social Organization explores how social media is changing communication and organizations.

I fi

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Added by Kellie Stacey on March 16, 2010 at 10:32am — 1 Comment

Linda Odineca Looking Past the Rain

I know the weather this weekend did not allow for too much outside time but I hope you are all looking ahead to sunnier days! I just heard a woman in Wilmington say that with all of this flooding “You can do what you can do and that’s about it.” This made me think about searching for jobs and a couple of things I touched upon last week.


I do have to get one gripe out of the way though. Why do some employers ask that you attach your resume AND fill

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Added by Linda Odineca on March 15, 2010 at 1:00pm — No Comments

Amanda Maksymiw Getting Started in Social Media Monitoring

Earlier this week I participated in a webinar hosted by Rick Burnes of Hubspot, Cambridge, MA-based provider
of inbound marketing software. The webinar was featured on getting started in social media in as little as 10 minutes per day. It focused on one of the most important components to business growth strategies - measurement.


To start, you will want to set up a few different alerts to be able to track mentions about y… Continue

Added by Amanda Maksymiw on March 15, 2010 at 11:30am — 1 Comment

Renay Picard Outstanding Content Marketing Session

Last week, Jonathan Kranz came to Veroxity and delivered a session on Content Marketing to our marketing team, as well as members of our executive team. The session started off by exploring a variety of tactics - everything from the traditional white paper to eBooks and video. From there, Jonathan discussed how to really "hook 'em" with very specific tactics and followed that up with distribution strategies.

Not only did this provide valuable insig… Continue

Added by Renay Picard on March 12, 2010 at 11:30am — 3 Comments

Linda Odineca Helping You Add to Your Bag of Tricks

The phone interview went well! Now I am using all of my network connections and hoping this all pays off. Perhaps I will be able to add to my bag of tricks after I land this job!


There are four things I wanted to talk about today: more tips for phone interviews, the social media webinar I sat in on yesterday, a new job search site I was recommended and always asking for feedback.

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Added by Linda Odineca on March 11, 2010 at 7:00pm — No Comments

David Murphy Recently, a friend of mine received a really cool direct mail piece from Maggiano’s Italian restaura…

Recently, a friend of mine received a really cool direct mail piece from Maggiano’s Italian restaurant. The mailer offered the recipient a deal on a pasta meal on her next visit. Instead of throwing the mailer away, my friend kept it - here's why:

First, the mailer was personalized withmy friend's name and it listed the menu items she had ordered on her last visit as a reminder for her next visit. Plus, it offered her a second meal for free.

The second reason she kept it was… Continue

Added by David Murphy on March 10, 2010 at 6:30pm — 1 Comment

David Murphy Target Market Focus = Expertise = Competitive Advantege

Without a specific objective and course of action, many business managers and marketers become frustrated as they spread themselves too thin trying to be everything to everyone. Think about this: Is a doctor who specializes in one specific area of high-demand healthcare likely to earn more about that medical discipline than a general practitioner? Of course. How about an attorney specializing in a particular area of law who develops a reputation as the expert or the master of that field? You be… Continue

Added by David Murphy on March 8, 2010 at 6:00pm — No Comments

Linda Odineca The Prepared Bird Doesn't Always Get the Job

Good morning. I hope everyone enjoyed their warm weekend here on the East Coast. I had an opportunity to go up and do some spring skiing. We couldn't have asked for a better weekend!


At the end o

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Added by Linda Odineca on March 8, 2010 at 12:00pm — 1 Comment

Linda Odineca How to stretch your skill set.

To keep in step with the previous blog about self promotion I decided to talk a little more about the subject and tell you about a required lecture I had to sit in on today prior to me graduating from Suffolk University.


The lecture revolved around getting on the upward spiral after you receive your MBA. I was pretty skeptical about this lecture seeing as I’ve been in the working world before and the outline we were given did not interest me for the exception of the “5 thi

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Added by Linda Odineca on March 4, 2010 at 9:00pm — No Comments

David Murphy Avoid 3 Common Mistakes When Placing Digital Photos In Your Printing Publications

So you want to embed some digital photos in your brochure or marketing collateral piece. Got it. But when you see them printed, the photos don't look so good. Hmmm...Why is that? It could be that you are making at least one of three common mistakes. Let's take a look at how to avoid them:

1. Use a separate image editing software program to edit your photos and then import them into a page layout program. The free photo editing programs that came packaged with your computer are best for… Continue

Added by David Murphy on March 4, 2010 at 6:30pm — No Comments

Mark Butt How persuasive is your new venture?

Let's face it, if you're the founder of a new company, you're going to need to be very, very persuasive.

From the moment you start up,
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Added by Mark Butt on March 4, 2010 at 5:37pm — 1 Comment

Linda Odineca Self Promotion is the Key to Success!

Good morning! I hope you all had a good and healthy breakfast to start off this somewhat gloomy day.

I got an interesting e-mail from

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Added by Linda Odineca on March 3, 2010 at 11:30am — No Comments

Amanda Maksymiw Creating and optimizing newsletters to promote your brand, part 2

Last week, I blogged about getting an enewsletter started for your company. Since I wrote my last post, I have spent some additional time thinking about why a company should consider publishing a newsletter. First off, a newsletter may also be an efficient communication medium for your… Continue

Added by Amanda Maksymiw on March 2, 2010 at 11:42am — No Comments

David Murphy Watch out for greenwashing in eco-friendly marketing claims!

Today, almost all of a sudden, every company seems to be some kind of tree hugger. In fact, it seems that if a company DOES NOT shout out to the world that it "promotes sustainable practices" or "uses eco-friendly products," then it fears that it will stop being desirable to its customers. Partially because of this fear, some companies promote themselves as a bit greener than they really are. After all, some marketers might figure, who is going to validate their claims of greenliness (my new ma… Continue

Added by David Murphy on March 1, 2010 at 5:00pm — 1 Comment

Keith Spiro March is Massachusetts Mobile Month

So, if you aren't already aware of this, it's time to take note of two important things:

1) March 2010 is Mass Mobile Month

2) Massachusetts is filled with companies exploring/exploiting the mobile space.

As Boston area Marketers, we have an opportunity to take advantage of the intense focus from Government (see Greg Bialecki's greeting below) and we have an obligation to follow where this technology is taking us, our clients and our sales

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Added by Keith Spiro on March 1, 2010 at 11:15am — No Comments

David Murphy What is the difference between marketing, PR, advertising and branding?

I don't know if you have seen this mini slide show before, but I love it and I thought I'd share it with you. It doesn't need much explanation and it tells a great story about the resonance of the marketer's branding message with the customer/prospect. This is the connection we all strive for and it occurs as a culmination of all the marketing/PR/advertising efforts along with the customer's true personal experience.

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Added by David Murphy on February 27, 2010 at 11:27pm — 1 Comment

Linda Odineca You can never be over prepared...

I get job and general updates on a daily basis and lately they are all revolving around interviews and how one can prepare to ace them. I think it would only be fair to share them with all of you.


The first two come from the Communications Jobs site:
* Mistakes that Could Ruin Your Interview talks about arriving late or too early, getting too friendly with the hiring manager a

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Added by Linda Odineca on February 25, 2010 at 9:55am — 4 Comments

David Murphy What do you think of my brochure?

I am a big fan of author Seth Godin. I was reading Seth's blog entitled "What do you think of my brochure." He says that the thing you must remember about most corporate or organizational brochures is this: People won't read it. Seth's opinion is that they might glance at the photos, notice the layout, possibly read a few captions or testimonials. At worst, says, "a brochure solves a prospect's p… Continue

Added by David Murphy on February 24, 2010 at 5:00pm — No Comments

Sean Horrigan Social Media for the Socially Awkward

A Social Media Guide for the Socially Awkward

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Added by Sean Horrigan on February 24, 2010 at 11:40am — 4 Comments

Kellie Stacey Social Networking - Risk & Reward

We currently live in a world where social networking has evolved from a mere past time into what some people will argue is an essential tool for both individuals and businesses to succeed. Few can dispute the many benefits associated with "social" sites, though many commonly overlook the risks.

Social networking is critical to the success of a digital marketing strategy. Most however, overlook how important it is to mind the risks involved.

Think

… Continue

Added by Kellie Stacey on February 24, 2010 at 10:33am — No Comments

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