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Is Your CEO Social?
Ok, ok I know that I haven’t shared too many job searching tips lately but those who read my blog should know by now that I have a passion for social media and when I come across a hot bed of great articles I just have to share them with you! Where would we be if no one shared information they came across? (Also, if you are looking for other job related tips you should check out my Jobs.Ideas.Networking grou
… ContinueAdded by Linda Odineca on August 31, 2010 at 10:19am — No Comments
Bing To Power Yahoo! Organic Search
Shashi Seth, Senior Vice President of Search Products at Yahoo! announced in their blog yesterday that the transition is complete and Microsoft's Bing will now power the Yahoo! search engine. Microsoft will power all organic search on Yahoo! including Web, Imag
… ContinueAdded by Myles Bristowe on August 25, 2010 at 10:00am — No Comments
When Dealing with Customers, Check your Ego at the Door
Added by Carolyn Craven on August 24, 2010 at 10:43am — 1 Comment
What's Happening to Market Research?
Added by Carolyn Craven on August 24, 2010 at 10:42am — 2 Comments
Seth Godin Quits Writing Books - Will We Miss Him?
During our vacation on the Cape this summer, my wife recieved an exciting call on her cell phone from a leading nationwide bookstore asking if she would do a book signing for the children's book she wrote earlier this year. The book is a story of a little girl, "Sela" who had to leave her friends behind when her family moved into a new town. The book took my wife almost three years to write and illustrate. Needless to say, we were very excited that her children's book could get into the hands
… ContinueAdded by Myles Bristowe on August 23, 2010 at 5:00pm — 2 Comments
The Gap gets their "Groupon"
Today's deal was different. The Gap made a nation-wide deal with Groupon to offer $25 off a $50 purchase at every Gap. It was a multi-market deal and so many people across the nation wanted to save 50% at the Gap, that it crashed Groupon’s servers, reportedly selling 10 Groupons per second.
In case you haven't had the Groupon experience yet, it is a deal-of-the-day website, that until today, has been focusing its deals on local markets. The first cities for Groupon were Chicago, Bosto
… ContinueAdded by Myles Bristowe on August 19, 2010 at 5:00pm — No Comments
Just Seven Days Until the Marketing Event of the Summer!
All Hands on Deck!
Join AMA Boston for the 4th Annual Sunset Harbor Cruise on Thursday, August 26, 2010!
Last summer, o
Added by Christina Inge on August 19, 2010 at 9:30am — No Comments
Customers "Like" Shopping on Facebook
Twenty-five percent of all page views that happen on the Web, take place on Facebook. Just for the sake of comparison, Google is getting only eight percent of all the Web's page views. With 600 million users already on Facebook, retailers like 1-800-Flowers, Brooks Brothers and Avon are setting up "shop tabs" in their Facebook Fan pages. It makes perfect sense that if you can become a Fan of your favorite brands on Facebook, you ought to be able to shop there too. Only this form of buying flo
… ContinueAdded by Myles Bristowe on August 18, 2010 at 5:30pm — 2 Comments
Geo-location Games like Foursquare and MyTown are gaining Viability for Local Marketers
By now, you've probably seen updates from your friends posting their Foursquare check-ins on Twitter and Facebook to announce that they are now the "Mayor" of a coffee shop or local pizza place.
In case you didn't know, a mayor in Foursquare is a person with the highest number of check-ins at a specific place within the past 60 days. Only one check-in per day counts
… ContinueAdded by Myles Bristowe on August 18, 2010 at 1:30pm — No Comments
Facebook On Track To Score $1.3 Billion in Ad Revenue
According to a new eMarketer report released yesterday, advertising revenue on social networking sites are up 31% over last year to $3.1 billion. Facebook, the world's largest social nework with more than 600 million members scooped $1.3 billion, or 39% of the total advertising revenue from social networks.
We see it growing too. We're managing several advertising campaigns for our clients on Facebook and the results
… ContinueAdded by Myles Bristowe on August 16, 2010 at 5:30pm — No Comments
The Business Case for Online Collateral Management
Industry consultant David Dodd offers a free white paper on the value of online collateral management. It can be read or downloaded at:
http://scr.bi/aJzHSw
We have clients leveraging systems for collateral management as well as
direct mail, list management, email blasting, ad creation and promotional item
fulfillment. Putting marketing tools such as these in the hands of sales
reps, dealers, channel partners etc. can
Added by Bob Stuart on August 11, 2010 at 8:41am — No Comments
Wanting to connect with old AMA Colleagues: Tweet Up At The Burren On Monday Night #aug9
Continue
Added by John Cass on August 6, 2010 at 9:49pm — No Comments
The Humanness of Social Media
We understand that modeling conversations is critical to getting people to engage with each other. We reach out to people by phone and email to ask their opinions and ideas, we search countless databases trying to find commonalities among people. We make jokes, we make friends, and perhaps most imp… Continue
Added by vanessa dimauro on August 5, 2010 at 2:55pm — No Comments
LinkedIn, Twitter, Facebook, Blogging…Which of These Should Your Company be Using?
The following list is in order of importance, in my opinion. The reasoning behind this order is, if you succeed at one, move on to the next. My disclaimer here is, all of this depends on your market and the kind of publicity you are after. I’ll give a few examples of when I think it’s appropriate to use each of these marketing techniques.
LinkedIn: I am convinced that every company should have a LinkedIn page. These days, everyone is u
… ContinueAdded by Linda Odineca on July 29, 2010 at 11:13am — No Comments
Social Community and the Satisfied Customer
In doing this research I came across one in particular that was interesting. They not only offered information on visiting the country… Continue
Added by Renay Picard on July 28, 2010 at 4:20pm — No Comments
Leveraging Social Media for Business
I just read and commented on a great article on adage about a study that says that Most Brands are Still Irrelevant on Twitter.
What’s my take on the subject? Most marketing departments are just now realizing the true value of social media. However, with the hiring freeze some of these companies are experiencing, they are not able t
… ContinueAdded by Linda Odineca on July 27, 2010 at 1:00pm — No Comments
How Fonts Impact Business
It’s hard to imagine, but worldwide, there are over 20,000 fonts, and each one expresses its own personality and expresses its own unique attributes.
Today, anyone with a computer has access to a wide selection of font, but not many have the ability to choose them
… ContinueAdded by Dave Gilman on July 26, 2010 at 12:37am — No Comments
How Color Impacts Your Company
Color can have a surprisingly profound impact on your business and your target audience because color sends an instant message. Without a single word, color can express an emotion and evoke a response. In many ways, color is more important than any other factor in making a brand identity memorable.
… ContinueAdded by Dave Gilman on July 26, 2010 at 12:32am — No Comments
Creating a Powerful Brand Identity for Eye-Opening Recognition
Brand identity refers to the way you identify and differentiate your company visually, not only through your logo, but in a
… ContinueAdded by Dave Gilman on July 23, 2010 at 5:00pm — No Comments
Faith in Finding the Way through LOTS of Data
"Sergey's Search", in this month's Wired (http://www.wired.com/magazine/2010/06/storyboard-sergey-parkinsons/) starts with the fact that Google co-founder Sergey Brin knows he is at a higher genetic disposition to develop Parkinson's disease. It's helpful that his wife is a founder of 23andme, an online genetic testing firm. And not surprising that given his genetic
… ContinueAdded by David M. Freeman on July 17, 2010 at 2:11pm — No Comments
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