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Bob Stuart
  • Male
  • Derry, NH
  • United States
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Latest Activity

Bob Stuart posted a blog post

The Business Case for Online Collateral Management

Industry consultant David Dodd offers a free white paper on the value of online collateral management. It can be read or downloaded at:http://scr.bi/aJzHSwWe have clients leveraging systems for collateral management as well asdirect mail, list management, email blasting, ad creation and promotional itemfulfillment. Putting marketing tools such as these in the hands of salesreps, dealers, channel partners etc. can improve a company's marketing efforts,thereby…See More
Aug 11, 2010
Bob Stuart commented on Bob Stuart's blog post Direct Marketing Association's Jerry Cerasale on the U.S. Postal Service's Explosive Proposed Rate Hike
"More good news for the USPS as their Q3 loss was $3.5 billion. http://www.btobonline.com/apps/pbcs.dll/article?AID=/20100806/FREE/100809949/1001"
Aug 11, 2010
Jonathan Kranz commented on Bob Stuart's blog post Direct Marketing Association's Jerry Cerasale on the U.S. Postal Service's Explosive Proposed Rate Hike
"I'm not optimistic about the future of the postal service. I suspect we've already entered the death spiral..."
Jul 14, 2010
Bob Stuart posted a blog post
Jul 14, 2010
Jonathan Kranz commented on Bob Stuart's blog post 10 Things You Can Do Right Now To Increase Your Direct Mail Response
"My suspicion is that this would be a great time for marketers to experiment with good direct mail. Volume is down, reducing clutter. And if the package is appropriately designed and targeted, it could be perceived as a refreshing change from…"
Jun 28, 2010
Bob Stuart posted a blog post

10 Things You Can Do Right Now To Increase Your Direct Mail Response

Came across this article that contains some common sense ways to increase direct mail response. Thought some people might find this interesting.http://ibusinesstip.com/2010/06/10-things-you-can-do-right-now-to-increase-your-direct-mail-response/See More
Jun 25, 2010
Bob Stuart joined Myles Bristowe's group
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Trade Show Marketing

This group is for Marketing Professionals focused on discussing best practices in Trade Show Marketing. We are currently seeking a moderator for this group. If you are an AMA member, and interested in moderating a group, contact Christina Inge.
Jun 22, 2010
Bob Stuart joined Myles Bristowe's group
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B2C Marketing

A group for Marketing Professionals focused on discussing best practices in B2C Marketing. This group is moderated by Julie Vogel.
Jun 22, 2010

Profile Information

My Company
UniGraphic, Inc.
My Company or Personal Website
http://uni-graphic.com
My Title
VP Business Development
About Me
UniGraphic works with customers to create customized marketing programs to maximize return on investment. Our services include print, 1:1 marketing, variable data, direct mail, e-commerce, applications, e-mail and large format signage to name a few. One of my duties at UniGraphic is to develop and implement marketing in support of our sales team. I have worked in the industry for over 20 years. I am a former Marine infantry officer and have an undergraduate degree as well as a MBA from Norwich University.
My Marketing Discipline
Marketing Services, Direct Marketing, Business Development
My Marketing Lifespan
11 - 20 years
My Marketing World
I mostly help companies market themselves
I am a Member of AMA Boston
Not Yet
My AMA Boston Volunteering Lifespan
Not yet
My AMA Boston Event Involvement
I haven't attended any AMA Boston events yet
My Favorite Type of AMA Boston Events
Social networking events, Panel Discussions, Educational events
My LinkedIn Profile
http://www.linkedin.com/pub/5/963/94
My Twitter Name
Uni_Graphic_Inc

Bob Stuart's Blog

The Business Case for Online Collateral Management

Industry consultant David Dodd offers a free white paper on the value of online collateral management. It can be read or downloaded at:



http://scr.bi/aJzHSw



We have clients leveraging systems for collateral management as well as

direct mail, list management, email blasting, ad creation and promotional item

fulfillment. Putting marketing tools such as these in the hands of sales

reps, dealers, channel…

Continue

Posted on August 11, 2010 at 8:41am

Direct Marketing Association's Jerry Cerasale on the U.S. Postal Service's Explosive Proposed Rate Hike

Here's Mr. Cerasale's take on the proposed USPS rate increases.…



Continue

Posted on July 14, 2010 at 2:12pm — 2 Comments

10 Things You Can Do Right Now To Increase Your Direct Mail Response

Came across this article that contains some common sense ways to increase direct mail response. Thought some people might find this interesting.

http://ibusinesstip.com/2010/06/10-things-you-can-do-right-now-to-increase-your-direct-mail-response/

Posted on June 25, 2010 at 8:17am — 1 Comment

Comment Wall (1 comment)

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At 12:08pm on January 27, 2009, Myles Bristowe said…
Hi Bob,

Welcome to our network! Go ahead and join some groups and get involved in the conversation.

Myles
President, AMA Boston
 
 
 

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