Get Connected

Anyone have experience getting companies to use your products in marketing lead gen programs?

Both for my own book and for some client products, I am trying to find companies that are looking for ways to generate leads or recognize loyal customers with giveaways/gifts. I am challenged with how to approach this, who in the organization to target, and with what message and delivery method to pursue this. So for example, using a product as "gift with purchase" or a within in a direct mail program, or as a thank you for filling in a survey.

I know this is done often so if anyone has had success with getting companies to buy or fund marketing programs using your products, I would love to learn about your experience. I'd also be grateful to hear from people who have purchased products to use in their own programs - basically the other side of the fence...any advice is very appreciated.

Thanks!

▶ Reply to This

Replies to This Discussion

Permalink Reply by John Cass on January 29, 2009 at 2:45pm: Alyssa, I was thinking you should talk with Craig Underwood, he started loyalty programs or air miles in canada. Also thinking you might try the vendors of free giveaways and ask them for customer case studies.; ▶ Reply to This

Permalink Reply by Nirmal Parikh on June 2, 2009 at 10:58pm: Alyssa,
My company, Response Capture, is just venturing into this area. My partner and I have been engaged with companies on a case-by-case basis to design and deploy their marketing programs. But, our new platform provides an entire suite of products that help managers/directors deliver a marketing campaign on a pay-for-performance basis. We're currently in private beta [launching in 2 weeks] but if you sign up for an account on www.responsecapture.com I'd be sure to send you your login credentials.

Thanks and good luck on the book.

Nirmal
978-496-1491; ▶ Reply to This

Permalink Reply by Amy Mencis on July 7, 2009 at 11:09pm: Alyssa,

I'm not sure if you are still working on this type of program as I see you posted this back in January, however, in the event that you are still implementing a strategy.... I'm happy to share with you my experience in implementing these types of programs. We can also set a time to brainstorm on ideas for your clients. If the foundation is set up properly, these programs can be quite successful...especially in this market.

I look forward to hearing from you.

Cheers,
Amy Mencis
303 807 2446; ▶ Reply to This

RSS

Sign in

Get Invited!

Enter your email address:

GET CONNECTED ETIQUETTE
Wondering what is appropriate to say and do on the Get Connected site? Click here!

POLL

Site Stats

1763 Members

26 Groups

351 Discussions

542 Blog posts

360 Photos

90 Videos

This social network is brought to you by the Boston Chapter of the American Marketing Association 411 Waverly Oaks Road, Waltham, MA 781-647-7555

The content of this site does not necessarily reflect the views and opinions of the AMA

Badges | Report an Issue | Terms of Service