The culture of a company is within the collective minds of the employees, not the fact of having free Coke, a hammock in a side room, or a foosball game folks have tournaments on.

But don’t mistake me - those things are part of internal culture, just not the most important part.

The most important part of internal culture is what makes employees of every level confident and collaborative. This can only come from a properly developed brand positioning strategy.…

Nearly every provider can speak intelligently about how they can help clients. Usually it’s offering reliable technology, making them more money, expertise on this or that, specialized consulting of some kind, the lowest prices, and so forth.

Each is valuable; each is also fairly commonplace.

Me? I’d like to know if you can bend the “time” curve, as if you were Einstein? Can you validate, by virtue of your product or service, how you can save a client’s time?…

Everyone latches on to the same ideas for marketing these days. It’s a problem. But it’s not a problem for me; it’s a problem for them.

One of the most common themes is Innovation, and marketing that a firm is Innovative. Everyone wants to be seen as innovative in their field. What they don’t know is, if they only tell the audience they are “innovative” and leave it at that, the message will have little or no impact.

First, since everyone is chasing the same…

Free Tix for 3 Lucky AMA Members

Calling all AMA members, I have 3 tickets to share to the Activate Networks Conference on May 8th. http://ning.it/IrXFay - a $500 value!…