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Posted by William R. Bullard on November 7, 2014 at 1:30pm
The leading marketing organization in Boston is making it even easier to increase your marketing expertise - join the American Marketing Association before November 21st and save $30! In addition to gaining access to Boston-area marketing experts who can help you solve issues and make…Continue
Posted by William R. Bullard on November 2, 2014 at 10:00pm
Dozens of local marketers braved high winds and rain Wednesday night to attend the latest AMA Boston panel, “Modern Marketing Mashup,” and were rewarded with a fun and enlightening evening. On the topic of how content is enhanced by the convergence of creativity, data and operations, panelists Tom Webster,…Continue
The featured speaker was introduced and walked slowly to the front of the room. He was middle-aged, average height and appearance. He held an uncapped bottle of water in one hand and a clicker in the other. As one of thirty executives in the corporate conference room, I had a sinking feeling that this was going to be one of those boring PowerPoint presentations. But he surprised us by being beyond boring! He made just about every imaginable mistake humanly…Continue
Posted by Donald Saracen on October 15, 2014 at 5:00pm